"A Beautifully Simple Thing" - Easter 2009
We'd finished our TV commercial and website for the 2009 Easter series, and I felt we hadn't done enough to make the whole thing pop. So I dug through some old footage from the Easter before, shot a bunch of footage on our stage, and then Brian McCormack and I sat down and scribbled out a voiceover for the whole thing. We knew that the commercial would draw in viewers, so we wanted something that would make the website pop when they go there.