The Rebellionaires - "Everybody Knows"
A week before the launch of the Rebelbase Ministry's biggest year, Brian McCormack came to me and said "hey, we've got a rap song, and we want you to shoot a video for it. But it needs to play at our youth service this Sunday." It's fun working at the last minute sometimes (and I do mean sometimes) - we shot footage for an hour on a Thursday and I edited the video together the next morning.
I like working on things where the whole point is make them look just serious enough to make it look like maybe these guys are actually doing this for real. The black-and-white, the shutter speeds, the in-the-studio shots, the moving camera... and then you remember that one of the guys is wearing a Transformers helmet.
I compared Brian's rap here to "a Will Smith circa 1997" rap, see what you think.