"Rise" - Easter Campaign 2008
In the spring of 2008, our church had determined that we were doing an ad campaign promoting our Easter services, but that was as far as we'd gotten. I prepared a few different pitches for the staff meeting, but the meeting never came. Finally, a few weeks before Easter, my boss swung into my office and said "just go and make a commercial."
Since I didn't have any real resourses to work from, I dug through our archived footage to see what we had lying around that I could legally use, and came across some old gimmick footage we'd bought years before. I loved it so much I immediately said "I'll just write the commercial around this."
24 hours later, we had a cut of the commercial done and ready for broadcast. And I don't know that extra time would've helped. I like the way this one came out.