The Big Chill
Promo 1
Our student pastor, Tom, and I worked on ideas for a series of spots for this retreat that slowly unpacked the idea that Jesus wanted us to find rest. We wanted something that was both attention-getting and content-driven, two things that are often mutually exclusive. Then Tom said "I keep getting the idea of... someone picking up pieces of paper?" Two minutes later, we had the whole campaign mapped out.
Promo 2
We rolled these out one week at a time, so that the theme of the weekend felt like a concept slowly taking shape...
Promo 3
Until finally it became totally clear what the retreat would be about.